The Walt Disney CompanyImmersive Entertainment Experiences
From early concept sketches to built environments, I design immersive retail experiences that connect people to Disney stories through environment, interaction and emotion.
Retail designExperience designConcept sketchingStorytelling
01Context
Creating immersive retail environments that extend the Disney magic.
Disney retail spaces are more than stores — they are physical expressions of the brand, designed to inspire, surprise and connect generations of guests.
- Emotional connectionEvery space is designed to spark joy and create lasting memories.
- Story-led experiencesWe translate Disney stories into physical environments.
- Immersive environmentsEvery detail works together to create a fully immersive journey.
02Process
From imagination to immersive reality.
A collaborative, iterative approach that transforms ideas into meaningful experiences.
- Research & insightsUnderstanding the audience, brand, location and opportunity.
- Ideation & sketchingExploring concepts through sketches and storytelling.
- Experience designDesigning environments, flows, interactions and key moments.
- Refinement & developmentDetailing materials, lighting, fixtures and spatial design.
- Build & launchBringing the experience to life for guests to enjoy.
03Featured projects
Concept to build — bringing Disney stories to life through immersive retail environments.
MICHIGAN AVENUE DISNEYFlagship store
Concept sketches, feature elements and the realized retail environment.
Concept to reality
MICHIGAN AVENUE DISNEYFlagship store
Concept sketches, feature elements and the realized retail environment.
Concept to reality